In flight lower alcohol - I Blame The Wine
El Roble Tempranillo - in flight

In flight lower alcohol

On my way back from Madrid, after flying across Western Europe with 3 different carriers, I have noticed that all of them offered red wines with 12% or 12.5% abv.

It got me thinking whether they are taking into account that we get dehydrated during flights and alcohol doesn’t help with that matter, or this is just a measure to keep passengers a bit more sober (especially when they are heading to warmer countries for some holidays)?

Even though it is not such a drastic reduction of alcoholic strength, I must add that the taste was there (well, as much as it is possible with these in flight miniature bottles) and it was pleasant.

Would the consumers drive this trend onto general retail as well? Consumers want to cut down on excessive alcohol and should there be consistent winemaking practices allowing to cut a few percent off the usual powerful red without a compromise on flavour then it is for the better. Are these lower alcohol wines becoming a norm on the supermarket shelves as well?

Drinking a lot of water is essential in flight!

About The Author


Dimitri is passionate about wines, food to go with it, happy & healthy lifestyle, digital marketing, start-ups and entrepreneurship. is about new organic wines in the UK, what to buy or avoid on the retailer shelves; tips on healthy and happy wine lifestyle, but also provides reviews and rankings for organic wines. Get in touch please, I am always on a lookout for new ideas and connections! Cheers.

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